Latest Blog Posts

Voice Search Optimization

Voice Search Optimization for Local Businesses: Be the Answer, Not Just a Result

User-Generated Content Campaigns

Harnessing User-Generated Content: 5 Creative Campaigns That Built Trust (and Sales)

AI Content

How to Use ChatGPT (and AI) to Generate Marketing Content Fast—Without Losing Your Brand Voice

Landing Page Optimization

From Visitor to Customer: Optimize Your Landing Page in 7 Steps

A breakdown of how to turn clicks into conversions—faster. What makes a page convert in 2025 and why most agencies miss it.

Behind the Curtain: How Google Ads Really Work

Google Ads Match Types Overview

Exact Match vs Broad Match: How Google Really Works in 2025

Performance Max Overview Graphic

Google Ads Performance Max: Multiply Reach, Not Confusion

Demand Gen Hero Image

Google Ads Demand Gen: Hit People Before They’re Searching

Google Conversion Tracking

Primary vs Secondary Conversions in Google Ads: Why They Matter

Google vs Yelp header image

Google vs. Yelp: Which One Actually Drives Customers?

Beyond the Clicks: Insider Tips for Meta Ads

Instagram Ads Strategy

Instagram Ads That Convert: How to Win in a Crowded Feed

Meta Ads Targeting Overview

Meta Ads Targeting Is Broken: Here’s What Still Works

Meta Ads Mistakes

Why Most Meta Ads Fail (and How to Actually Make Yours Work)

Meta Ads Setup Strategy

How to Set Up Meta Ads the Right Way & Not Waste Your Budget

Meta Retargeting Strategy

Why Your Retargeting Campaigns Are Still Failing